Character Limits for Every Social Media Platform 2025

Staying within character limits is crucial for effective social media marketing. Here's your complete guide to character limits across all major platforms in 2025.

Twitter/X

**Standard Post**: 280 characters

**Premium Posts**: Up to 25,000 characters

**Bio**: 160 characters

**Display Name**: 50 characters

Instagram

**Caption**: 2,200 characters

**Bio**: 150 characters

**Hashtags**: 30 per post (recommended)

**Post**: 3,000 characters

**Article**: No limit

**Headline**: 120 characters

**Summary**: 2,000 characters

Facebook

**Post**: 63,206 characters (but engagement drops after 250)

**Bio**: 101 characters

**Page Description**: 255 characters

TikTok

**Caption**: 2,200 characters

**Bio**: 80 characters

Best Practices

Keep posts concise for better engagement

2. Use character limit checkers before posting

3. Save longer content for blog posts or articles

4. Test different lengths to see what works for your audience

Conclusion

Understanding character limits helps you craft effective social media content. Use these limits as guidelines, but always prioritize clarity and value for your audience.